Chinese Gift-Giving Etiquette 送礼

The Art of Giving and Receiving in Chinese Culture

5,000+ Years of Tradition
8 Key Principles
12 Common Occasions

Gift-Giving Principles

Basic Etiquette

  • Presentation (包装)
  • Timing (时机)
  • Reciprocity (回礼)
  • Modesty (谦虚)
  • Respect (尊重)

Gift Selection

  • Appropriate Value (价值)
  • Cultural Significance (文化意义)
  • Personal Connection (个人联系)
  • Practical Use (实用性)
  • Quality (品质)

Presentation

  • Gift Wrapping (包装)
  • Handling (递送方式)
  • Words (祝福语)
  • Body Language (肢体语言)
  • Timing (时机)

Cultural Context

Occasions

  • Chinese New Year (春节)
  • Weddings (婚礼)
  • Business (商务)
  • Family Visits (探亲)
  • Festivals (节日)

Taboos

  • Unlucky Numbers (不吉数字)
  • Inappropriate Items (不宜物品)
  • Cultural Sensitivities (文化敏感)
  • Status Considerations (地位考虑)
  • Regional Differences (地区差异)

Modern Practices

  • Digital Gifts (数字礼物)
  • Contemporary Trends (现代趋势)
  • International Exchange (国际交流)
  • Social Media (社交媒体)
  • E-commerce (电子商务)

"礼尚往来,来而不往非礼也"

"Courtesy demands reciprocity; it is not proper to receive without giving in return."

- Confucius